Your visitors want to eat like locals.
More travelers than ever are looking to experience destinations like locals do, especially when it comes to where they stay, shop, and eat. In fact, 75% of travelers say local dining is an important part of their vacation experience. Yet while they’d never book a stay on Airbnb without first seeing real, quality photos of every corner of a place, getting access to similar information about local restaurants before they decide where to eat is next to impossible.
You know that local food content is essential to success.
Destination marketers are working to create food content to inspire and guide their visitors, but cite a lack of time and budget as reasons why they feel their efforts are falling short of their goals. Only 10% of DMOs say their food and beverage offerings are being adequately promoted.
Imagine the impact you could have if you could share every story about the best local food and never have to worry about developing or creating the content yourself.
Your visitors could feel like insiders and easily find the food that's just right for their taste, preference, and mood?
Your website always had detailed and visual information about the best dishes being served right now by your member restaurants?
You could attract more organic traffic and generate more referrals to your members without adding more work for you and your team?
This is what we do.
We’re the experts in providing DMOs with food tourism content that is easy to manage, affordable, and effective. We do the work to create, maintain, and deliver the content you need to give every visitor to Boston a better way to find exactly the meal they crave.
Through our partnership, we can:
Increase website engagement, social sharing, and referrals to your member restaurants
Efficiently fuel your content marketing programs
Help every Boston visitor eat well, leave happy, and tell everyone back home about it
What does hankr provide?
We share your desire to provide visitors with accurate, comprehensive information about the best local food. Through our partnership, we'll photograph, document, and maintain information about a minimum of 5 and a maximum of 10 active dishes at all times from each participating restaurant. As menus change with the seasons, hankr will be there to photograph and deliver the latest food content to you.
- The Greater Boston CVB will have access to our API and easy-to-use embed tools to include detailed food content on every participating restaurant page, article pages, and more
- Every participating restaurant will have access to our embed tools to include the photos we take on their website
- hankr takes responsibility to remove outdated and expired content as we become aware of it, and makes every reasonable attempt to always have at least 5 dishes from each restaurant active
- For each dish we photograph, we provide data on the name, description, price, hours of availability, and more
How do you get started?
Our team has been in your shoes, so we know that resources are tight and expectations for results are high. We focus on creating a partnership that’s based on ease, efficiency, and impact, so we do all the work to create, maintain, and deliver the content you need. Your role is simple:
Pick the restaurants
You tell us which restaurants you want to be included in your hankr program. Choose every member, or build it into a cooperative program where members contribute funds to participate.
Share the content
We provide embeds and API tools that support any way of sharing and presenting your food to your visitors. We'll work with you to “set it and forget it” while your visitors discover, taste, and share every delicious dish.
Enjoy the results!
When you have the best dining content in town, you’ll enjoy the attention that comes with it. More organic traffic, more user engagement will increase, and more partners wanting to be a part of it.
We want to be your partner.
What questions do you have? Let's talk!