What to expect
Our photographers are trained to capture great images of your food and drinks with minimal equipment and minimal disruption. We can shoot when you're open and only need a few tables to work with. Here's what to expect and a few things to prepare to help ensure the most efficient, successful photoshoot.
- Assign a helper from the front-of-house staff.
It helps everything go most smoothly to have a server or manager at the restaurant assigned to help coordinate between the photographer and the kitchen/bar during the shoot.
- Reserve two tables for our photographer.
Please reserve a table near a window for the photographer, as well as another adjacent table if possible to use as new dishes are brought out waiting to be photographed.
- Set one of the tables for service.
Food photos look better with appropriate drinks and other normal service settings (like having a few small plates if we're shooting a pie or shareable appetizer). Having water, iced tea or bottled beer or a glass of wine to put on the table will be great, too!
- Get in the flow.
Your photographer will need a few minutes to get set up and find the best spot on the reserved tables for shooting. We recommended bringing three dishes at a time, about every 10 minutes. If that timing can be sped up or needs to be slowed down, the photographer will let you know.
- Plate food as you normally would.
No need for special styling. Please prepare every dish exactly as you normally would serve it to a customer.
- Provide a few tasting utensils.
Your photographer may be tasting the food to help us tag it appropriately in hankr. If there's anything that shouldn't be eaten for any reason, please note that when the dish is brought out.
Which items should you prepare to be photographed?
We recommend including items that are popular, profitable (for you) and likely to be around on the menu for a while. Beyond that, some things to keep mind are:
- Some food photographs better than others. Items that tend to not photograph as well include risotto dishes, soups, burritos, and dishes that have dramatically asymmetrical plating.
- Don't be tempted to over-style your food, or to over-inflate portion sizes. The best photos will be the ones that are the most real and reflect what the customer will actually be served.
Have any other questions? Contact our team by email.