How to get the best photos
Our photographers are trained to capture great images of your food and drinks with minimal equipment and minimal disruption. We can shoot when you're open and only need a few tables to work with. Here's what to expect and a few things to prepare to help ensure the most efficient, successful photoshoot.
- Assign a helper from the front-of-house staff.
It helps everything go most smoothly to have a server or manager at the restaurant assigned to help coordinate between the photographer and the kitchen/bar during the shoot.
- Reserve two tables for our photographer.
Please reserve a table near a window for the photographer, as well as another adjacent table if possible to use as new dishes are brought out waiting to be photographed.
- Provide appropriate table settings and drinks.
The more we set the table as it would be for service, the better the photos look. Having a few small plates if we're shooting a pizza or shareable appetizer, and providing a glass of iced tea, bottled beer, or a glass of wine to put on the table will make a big difference, too!
- Get in the flow.
Your photographer will need a few minutes to get set up and find the best spot on the reserved tables for shooting. We recommended bringing three dishes at a time, about every 10 minutes. If that timing can be sped up or needs to be slowed down, the photographer will let you know.
- Plate food as you normally would.
No need for special styling. Please prepare every dish exactly as you normally would serve it to a customer.
We do not recommend photographing items being made for a customer. Because we need 4-5 minutes to photograph each dish, we do not recommend using customer orders unless that customer knows it's happening. Like you, we want your customers to get their meal promptly and at its freshest!
Which items should you prepare to be photographed?
We recommend including items that are popular, profitable (for you) and likely to be around on the menu for a while. Beyond that, some things to keep mind are:
- Some food photographs better than others. Items that tend to not photograph as well include risotto dishes, soups, burritos, and dishes that have dramatically asymmetrical plating.
- Don't be tempted to over-style your food, or to over-inflate portion sizes. The best photos will be the ones that are the most real and reflect what the customer will actually be served.
Have any other questions? Contact our team by email.